About Us

About Highlands Insider & Its Founders
Highlands Insider is a proudly independent, Christian-rooted, video-first news and media outlet serving the Highlands and Upper Cumberland region. Through platforms like Cookeville Now, Highlands Insider combines print, digital, video, podcasting, and live events to tell stories that matter. Led by Clarissa and Herbert Williams of Reaves & Williams Publishing Group, this husband-and-wife team brings decades of expertise in journalism, video production, and digital strategy.

Clarissa is nationally recognized for innovation in community publishing. Herbert brings a tech-forward approach with a background in video, IT, and Google certifications. Together, they deliver trustworthy, engaging content through Highlands Insider and their sister company, Hometown Digital Marketing Agency. We offer a complete marketing ecosystem.

? Hyperlocal - Highlands Region
? Audience-focused
? Platform-relevant (print, podcast, video, marketing, storytelling)

Their mission: “News Reimagined”—amplifying local voices, supporting small business, and helping the region shine.