We’re seeking a detail-oriented, team-minded Social Media & Community Outreach Assistant to help us manage digital communications and support community engagement efforts across our markets.
This entry-level position will work within our existing social media structure, using our proprietary reputation management and scheduling platforms supplied by our sister company, Hometown Digital Marketing Agency—a leader in digital strategy known for best-in-class results, tools, and trends.
You’ll collaborate with our team to help maintain a consistent, engaging online presence while also supporting community outreach through organized communications and press release gathering.

Responsibilities

• Use our approved scheduling platform to post and monitor social content.
• Assist in gathering and organizing press releases, announcements, and community news.
• Support outreach efforts by typing and sending emails, making follow-up calls, and logging contacts.
• Help organize incoming content from community partners (photos, flyers, event info).
• Monitor public-facing comments/messages and assist with routing responses.
• Provide general support to the editorial, marketing, and circulation teams as needed Ideal.

Candidate

• Strong communication and organizational skills.
• Comfortable using technology, scheduling tools, and templates.
• Professional, friendly, and comfortable reaching out on behalf of a respected publication.
• Able to follow structured systems and deadlines.
• Willing to learn and take initiative in a support-focused role.
• This is a great opportunity for someone looking to break into digital media, public relations, journalism, or community engagement while gaining hands-on experience inside a growing publishing company.

About
Highlands Insider & Its Founders Highlands Insider is a proudly independent, Christian-rooted news and media outlet serving the Highlands and Upper Cumberland region with a multi-platform approach that includes print, digital, video, and live events. As part of the Reaves & Williams Publishing Group, Highlands Insider is led by Clarissa and Herbert Williams, a husband-and-wife team with a deep passion for storytelling, community connection, and faith-based leadership. Clarissa Williams, a veteran in journalism and digital marketing, has received national recognition for her innovation in community publishing, award-winning editorial work, and leadership in preserving local news. Herbert Williams, with a background in video production, IT, and digital strategy, brings multiple Google certifications and an engineer’s mindset to every project. Together, they blend traditional values with forward-thinking solutions—offering communities credible, engaging, and relevant coverage through both Highlands Insider and their sister company, Hometown Digital Marketing Agency. Highlands Insider operates with the mission of “News Reimagined”—delivering trustworthy local content while uplifting conservative values, family-focused storytelling, and thoughtful engagement with readers across all ages. The company remains committed to supporting other small businesses, highlighting local voices, and helping the region shine—online, in print, and in person. Why Work Here At Highlands Insider, you’re not just taking a job—you’re joining a mission. Led by Clarissa and Herbert Williams, seasoned media professionals and founders of Reaves & Williams Publishing Group, our team is passionate about faith, community, and purpose-driven storytelling. We blend traditional journalism with cutting-edge digital strategies through our sister company, Hometown Digital Marketing Agency, offering employees access to best-in-class tools, real-world training, and creative freedom. Whether you're capturing the heart of a small-town festival or helping grow a multistate media footprint, your work here matters. We value innovation, integrity, and connection—and we’re building something that reflects the values of the region we serve. If you’re ready to make a difference in a team that’s local at heart, regional in reach, and grounded in purpose, this is the place for you.

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